Why should any organization provide key talking or message points to their top management? What's the benefit?
By defining what the business does and why is one of the first steps in any communication campaign. Having all key players within the company speak with one voice is critically important. You want to provide one voice as you raise awareness of your company, its products and services.
Want to see this in action? Just tune in to the Daily Show with John Stewart www.thedailyshow.com and watch the video clips of Fox News commentators going after anything anti-Democratic party. The commentators and Republican Party guests will use the same phrasing over and over to get their message across.
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